We architect and orchestrate digital systems that convert demand into revenue — aligning marketing, technology, and delivery to produce reliable business outcomes that scale and deliver sustained impact.
Trusted by Leading Organizations to Drive Digital Transformation and Business Growth
CAN operates where performance, complexity, and accountability converge. We work with organisations to design and evolve digital revenue systems that deliver measurable outcomes — while strengthening the foundations required for long-term, scalable growth.
Our approach combines strategic clarity with hands-on delivery. We architect and orchestrate integrated digital systems that align people, platforms, and execution — enabling teams to move faster, make better decisions, and sustain performance at scale.
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Empowering organizations to accelerate growth, enhance efficiency, and future-proof their operations through digital innovation.
Maximise digital ROI through data-driven performance marketing systems. We design and execute targeted acquisition strategies, optimise conversion funnels end to end, and connect performance data to real business outcomes — enabling confident, evidence-based growth decisions.
Design and build scalable, cloud-enabled digital platforms using human-centred design principles. We help organisations create resilient systems and intuitive experiences that support performance, adoption, and long-term evolution.
Transform digital capability and ways of working through structured, end-to-end transformation. We align strategy, teams, and technology through Agile ways of working — enabling faster execution, adaptability, and sustained progress in complex environments.
We work in phases. Each engagement is designed to reduce uncertainty first, then accelerate performance through structured optimisation and delivery.
We align on business priorities, strategic intent, and performance constraints. From there, we design the architecture and measurement framework required to establish a clear, system-level view of where value is created and where improvement will have the greatest impact.
We implement and operationalise the architecture, integrations, and measurement defined in Step 1. Platforms, data flows, and teams are orchestrated into a coherent operating system, creating the foundation for controlled execution and reliable performance improvement.
With systems operating and visibility in place, we apply structured optimisation to improve outcomes across demand, conversion, and delivery flows. What works is scaled and embedded so performance compounds and remains resilient as complexity grows.
Selected results from designing and delivering digital revenue systems over two decades.
Designed and launched an early e-commerce platform with over 1,000 products, creating a new digital revenue stream alongside physical retail operations. Integrated marketing, fulfilment, and logistics orchestration to support consistent online sales.
Modernised digital capability across a multi-subsidiary, JSE-listed retail group. Established an e-commerce revenue stream with secure payment integration and refreshed brand systems, enabling large-scale co-branding partnerships and new commercial opportunities.
Led a full cloud-based platform rebuild in Agile, transforming an enterprise website from a static presence into a measurable revenue system. Integrated analytics, CRM, and performance measurement to support continuous optimisation and sustained growth.
Designed and implemented a performance and attribution system for a large, regulated organisation. Established decision-grade visibility across marketing, CRM, and reporting, enabling clearer prioritisation and system-led performance optimisation.
CAN is led by Praneet Chhiba, a digital systems practitioner with over two decades of experience designing, delivering, and scaling performance-driven platforms across enterprise, regulated, and high-complexity environments. The practice is built around the idea of compounding systems — continuous alignment, optimisation, and evolution — reflected in CAN8, where the 8 represents an infinite loop of learning, performance, and improvement.
Ready to accelerate your digital transformation? Fill out the form below to connect with our experts and discover how CAN can help your organization achieve measurable growth, operational efficiency, and long-term resilience through strategic digital consulting and performance marketing.
